Decoesfera drawer

Advance summer sales of Ikea, Midsommar

In mid-June, those of us who are fond of digging through the sales began charging the batteries and counting the few savings, hoping that the desired ones summer sales Give the starting gun. In recent years, general sales declines have pushed many companies ahead of July, the traditional start date.

I do not say that this is the case of the Swedish multinational, but I have been able to observe how they maintain a tendency to advance them lately, making them coincide with traditional Swedish celebrations, as was the case with Knout, after last Christmas.

In this spring that is about to end, Ikea proposes to celebrate Midsommar, the Swedish summer start party, offering great discounts. Of course it cannot be denied that it is an original way of combining two traditions, one spiritual and another material, when launching the sales campaign.

The first product we came across, a Expedit bookstore, which does not yield a very substantial discount, only ten euros are subtracted from its usual 99.90, but after looking more carefully we verify that it is a we have lowered the price, not of a punctual reduction. We are going to investigate with better tino in the offers, to see if they convince this incorrigible bargain tracker.

We start with a series of small kitchen objects. A Raritet boat It appears with a good discount, more than 50%, which leaves it at a modest 2.50 euros, and a chef knife Ikea 365+ Low from 6.99 to 2.99 euros. At the moment, and in this section, we see worthwhile sales. A 2 x 1 in the Godis Mix glasses convinces us, thanks to which we can acquire 12 units for 4.99 euros. He Pugg wall clock Thin your cost by half, leaving 8.99 euros.

Flipping through the catalog, I have doubts about whether the offers are limited to those detailed here. At the bottom of it, you can read, "many more offers in your store and in www.Ikea.es". Determined to know a little more, I check how in the web catalog the Midsommar offers they are not reflected, so it is really difficult to know the scope of the campaign. If it adheres to the catalog of offers, this is limited to a small number of items, although in general the reduction is considerable, in some cases exceeding 50%.

We look for large items, and see how as the price is higher the discount is lower. So, a Ektorp Pixbo sofa bed three-seater sees his account reduced by 50 euros, although we must bear in mind that we talk about a product with a very low original price. The Karslkrona rattan sunbed It falls from 119 to 69.90, a good difference.

In the Hemnes series, we see how the closet carries a discount of only 30 euros, and the couch lowers its price from 349 to 299 euros. In my opinion the offer in general is advantageous although limited in articles.

Like any celebration worth its salt, they promise children's workshops, tasting of typical Swedish products and animations. So those who are waiting to get you some furniture down, keep in mind the data, because the campaign has a limited time: from June 15 to July 5.

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