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LG presented the Platinum refrigerator in Paris

Last week LG presented its Paris Side by Side Platinum refrigerator. For this they organized an event in which a large ship toured the Seine for three days, from Le Havre to Paris, collecting along the way organic vegetables, fruits and fruits, with which an original picnic was prepared to banks of the Seine, in front of the Eiffel Tower.

Alain Passard, the prestigious chef owner of the restaurant L'Arpège, depositary of three Michelin stars, was responsible for the selection and preparation of food. Passard confessed to those present his enthusiasm for the LG Platinum, and defined it as follows:

… A domestic refrigerator worthy of a restaurant, which allows you to cook for many people.

Prior to the picnic, the presentation was made on the Mirage ship, anchored in the Debilly port. There we could see the refrigerator up close, open and close its doors, delight in its minibar and be surprised with its capacity, never seen before in this range of appliances. But we will leave for later our opinion on the product in question.

Eric Surdej, General Manager of LG France, opened the presentation exposing the preferences of the European consumer, to whom this new device is focused. The fundamental difference of Side by Side refrigerators LG is precisely its bottom of 60 centimeters that allows to integrate this type of device in European homes. Three are the novelties that comes to bring Platinum: capacity, savings and commitment to the environment, in addition to having a design Very sophisticated

Has a 617 liter capacity, part of which have been achieved by placing the evaporator on one of the sides of the refrigerator, when it is usually located at the rear. This allows to offer more interior space for storage respecting the standard background. The freezer has two more shelves thanks to the ice making system installed on the door.

It presents itself as the american fridge more efficient in the market, with a reduction in consumption of 20% compared to similar models, having obtained the energy rating A +. In addition to saving on the electricity bill, thanks to its innovative refrigeration technology it is able to extend the life of fresh food up to ten days, seven more than in traditional refrigerators.

He Atmosphere drawer It has a vacuum closing system: at the press of a button, the excess air is eliminated from the drawer, generating a tight environment that prevents the proliferation of bacteria, slows down the oxidation of food and favors the preservation of its properties for longer. It also has two drawers with Magic Crisper special lid that control the level of humidity taking care of the freshness of the vegetables.

The truth is that many times I have wondered if it was worth having a american fridge, since its large exterior size was not always consistent with its capacity. Too thick walls and the location of the ice dispenser inside the freezer gave the impression of not taking advantage of the space very well.

Opening the doors of LG Platinum We can see another very different landscape. LED lighting is distributed on the walls and creates a fresh and bright appearance. The wall that separates refrigerator and freezer is very thin, about five centimeters, and both pieces are clear. The doors have compartments of great depth, which allow to house a good number of bottles.

The refrigerator has three drawers, one of them with extra capacity, and four shelves, as well as four shelves located at the door, which has a minibar that is accessed directly from the outside, an irresistible flirt that avoids continuous openings and its consequent loss of energy

The freezer area looks really wide. The ice dispenser occupies just over the upper half of the door, and leaves room for three compartments at the bottom. Two drawers and five shelves are distributed inside.

Aesthetically it is impeccable, its doors have a very sumptuous black polished steel finish, almost a mirror ...

See full gallery »LG presented the Platinum II refrigerator in Paris (18 photos)

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