This week H&M Home presents its first “At Home with” campaign with the London actress, model and icon in British style Poppy Delevingne. Your eclectic and colorful house not only serves as an impressive backdrop for a selection of pieces from the latest H&M Home collection, but also provides real life inspiration for each room.
To be exact, the “At Home With Poppy Delevingne” campaign, of which in this article you can see an advance, will be launched globally on Thursday, August 15 and the new products will be available online that same day and in store the next day.
He elegant but accessible style of Poppy Delevingne It moves naturally from the cinema and fashion environments to its elegant home in West London, where sunlight, luxurious colors, prints and textures They mix with each other. Since the kitchen and the bedroom until the living room and the bathroom, the forest green colors and earthy tones of the H&M Home collection fit perfectly, as do the brass fittings and the soft furniture in dark pink and gray.
Glamorous but eclectic, as you can see in the photos the atmosphere of the house is fun, sophisticated and completely modern. As Poppy Delevingne explains: A home is a place to surround ourselves with things we love, and she has found many of those things in the H&M Home catalog that has a very wide range of styles to choose from, something ideal for people like her who like to mix textures, finishes and colors.
For his part, Camilla Henriksson, Head of Marketing and Communication at H&M HOME, shows his enthusiasm to see H&M HOME products in real-life environments such as Poppy's house. Between the key products of this campaign that you can see in the images stand out: brass fittings such as vases, candlesticks, toothbrush holders, soap dispenser or tray, the cutting board green in marble or the cushions and lamp velvet screen.
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